A LINE BOUTIQUE
I am the Marketing Coordinator for Denver's A Line Boutique. I manage all social media platforms of Instagram, Facebook, LinkedIn, and Tik Tok. I have expanded the company's social media presence by implementing targeted strategies, resulting in a significant increase in followers and engagement. Screenshots of the feed are also provided below. For access to the accounts and to see more please see the social media icons below.
T.C. ELLI'S BOUTIQUE
I was a Social Media Manager, Photographer, and Content Creator for over a year at a Lubbock local boutique, T.C. Elli's. I helped the account grow over 300 followers on Tik Tok and develop a strong follower engagement on Instagram. The videos below are a few of the top videos with the most interaction on Tik Tok and below are a few Instagram posts that reached the most followers and had high engagement! Screenshots of the feed are also provided below. For access to the accounts and to see more please see the social media icons below.
TEXAS TECH UNIVERSITY, HOSPITALITY & RETAIL MANAGEMENT
I am a recent Graduate Assistant and Social Media Manager for the Hospitality and Retail Management Program. Interactive Instagram posts and reels were created to reach a new audience on the account. The TTU HRM Reel has reached over 9,000 views and the Skyviews Reel reached over 5,000 views. The Instagram has also increased to 4% for engagement and has gained over 300 followers! I have included the program's Instagram below to see more posts and other reels.
Dillard's & College Fashionista Campus Collective
Dillard's and College Fashionista have paired up to create a Campus Ambassador opportunity for students interested in the fashion and retail industry. This is the first year they are doing this and I and another ambassador were selected to represent Texas Tech University for 2022. I am responsible for driving sales for Dillard's by influencing Generation Z through Instagram. I am a content creator and Instagram influencer for Dillard's and I work with other ambassadors to plan events on & off campus for student engagement.
